With each New Year comes a new wave of red-hot social media strategies for marketers to implement. 2014 is no exception, as it’s poised to be a year of big ideas and even bigger campaigns.
The following infographic from OfferPop features 5 predictions for social media marketing in 2014 complied by their team after reviewing data and upcoming campaigns from the best-of-the-best brands on social media.
Video and e-commerce will be centerpieces for social media marketing, and don’t be surprised to see brands make the fans the stars of their increased number of campaigns. Check out the top five trends for 2014 and start planning your social media outreach.
![Top 5 Marketing Predictions for 2014 [INFOGRAPHIC]](http://www.offerpop.com/blog/wp-content/uploads/2014/01/1160x3788xnew-years-infographic-011.png.pagespeed.ic.TlZcUx07On.png "Top 5 Marketing Predictions for 2014 [INFOGRAPHIC]")
Key Takeaways
Every time a consumer posts something on the web it us seen by 150 people. An increase in brand advocacy of only 12% results in a 2x increase in revenue.
44% of TV viewers use a second screen 1/2 the time they watch TV. 88% of marketers believe that integrated multi-screen campaigns will become very important in the next three years.
70% of email marketers find products or prize giveaways to be an effective tactic for audience acquisition. Only 39% of email marketers use Facebook contests requiring fans to submit their own content but 60% rate is effective.
74% of consumers now rely on social networks to guide their purchasing decisions. Business Insider predicts that 47.1 Million consumers will use mobile coupons in 2014.
Conclusion:
2014 will be a pivotal year for social marketers — and a big year calls for big resolutions. But you can’t achieve these ambitions alone. Work towards your goals by aligning with other team members, extending the synergy between social and functions like ad buying and email. Communicate the value of your efforts up the chain by measuring social commerce and demonstrating ROI. Listen to consumer feedback, and harness the contributions of your advocates. The year will be all about working together to embrace change.