Why Storytelling Is So Important In Content Writing?

Every piece of content is a story. Some content pieces have a greater impact in the minds of the consumers because they are written interestingly and effectively.

Moreover, the human brain craves for stories and powerful stories compel the reader to take an action. This is explained with the help of the below image:



Hence, storytelling results in easier processing of the brand message in the prospect’s mind and most importantly, people can remember the brand by recalling the story.

Storytelling is important because:

• It helps you to engage with your customers more effectively. 
• People listen to a storyteller and when they listen, you can direct them towards taking an action.
• Most of us will forget the brand message unless they are tied to a story.
• A well-written story is helpful in making a brand reach its objective.
• Images shared in the story are processed faster by human brains as opposed to boring text.

• Stories make people “feel” and no one can forget how you made them feel.
• It helps the brand to establish an emotional connect with the people.
• People assume the characters of the story to be themselves and take greater interests in reading and sharing the story.
• People like to read stories as media messages.

It is evident that without effective storytelling, your content is of no use. This post will explore the best ways to add storytelling to your writings.

Storytelling Techniques

1- Have a Hero and A Villian

Every story has a hero and a villian. Same holds true for your brand. Try to conceptualize your story keeping two central characters that can play the part of hero and villain.

For example, your brand or your customer can be the hero and the problem that the customers are facing can be the villain. When you portray your story in this manner, people will eventually start liking the hero which is your brand.

Moreover, you need to use conflict strategically. The hero should encounter some struggles then only it will be appreciated by the people. The below image easily illustrates the top 15 questions that will help you to frame your story:

2- Make It Visual and Personal

As suggested earlier, people don’t like to read text.

Use lots of images in the story by adopting a narrative style. Remember comics? People love reading a story via a comic style. The narrative image can be of 3 types:

• Iconic - It looks like what it represents like a portrait. 
• Symbolic - The meaning of a symbolic image must be learnt. It does not look like what it represents. 
• Indexical - It represents a clue that links meanings together. 

The below image intelligently captures the real meaning of the 3 types of narrative images that you must use in your content:


Source: Daniela Molnar Slideshare

Bonus infographic:

Source: Onespot.