Now that so many your customers and prospects are using social media, it's time for your to start engaging them there. But how do you do that appropriately? How do you do that efficiently? What should your strategy be? Follow these best and simple tips to develop a Social media strategy that's appropriate for you and your customers as well.
Be active
Every relationship is built on shared experience, and your relationship with social media users is no different. Your customers aren't going to initiate contact with you, so it is up to you to begin those relationships and sustain contact. Social media is all about actively engaging with your audience.Be interesting
If you want your customers to engage with your business, you need to give them a reason for doing so. Get in touch with your audience. Find out what they want to hear from you, then develop and post content that fits their expectations.Be humble
Every social media site has its own history, application and set of basic rules. Take the time to do a little research and figure out the best way to approach any given platform. It'll take some time to build a loyal readership and following. Don't give up, be patience and try different ways to promote your business.Be unprofessional
Social media users want to relate to you. There is no need to spend piles of money to hire a professional blog writer or designer a flawless Twitter presence. Talk to them as if they were your friends, and pretty soon they will be.Be honest
If you make a mistake and it shows up on your social pages, admit to it, apologize, and move on. Trying to stealthily erase the fact from the web is only going to backfire.Before you get started, make sure that you've the right tools and strategies and knowing how to use them effectively is also important.
Also see this infographic outlining 36 rules on how to create social media marketing strategy.
