How To Promote Your Blog Or Website On Social Media

Why choose Social media for blog/website promotion?

In order to survive the hefty website/blogging competition, it is crucial for you to indulge in out-of-the-box promotional strategies. As today’s trending communication tool, social media is best suited for connecting with people and creating a “network”. You may opt for positioning yourself and your business on social media for gaining better marketing leverage and adding a good value to your brand.

And, now some handy tips that work wonders for promoting a blog/website via social media

Link your blog posts pages to your social media profiles

In order to take complete advantage of social media, opt for creating your account on various social networks including Google+, Pinterest, Facebook, Twitter, LinkedIn etc. and post your individual blog posts on these profiles. Moreover, you may also choose to build your own Group or Community in order to expand interactions between your brand and the visitors.

Create curiosity for your blog posts by writing eye-catchy descriptions

As per a recent research, it has been found that a blog post with an enticing description receives more eyeballs as compared to the one that contains a plain description. The same thing applies to social media marketing as well. If you’re thinking about promoting your products and services via social media, make sure to include impressive descriptions for all the blog posts published by you. Try including questions within your blog post description to make readers respond by clicking on your link.

Add social sharing buttons

Even after placing brilliant quality content on your site, the unavailability of social media share buttons will restrict readers from sharing your awesome content. You can always add popular social sharing buttons on your site to boost its online presence. Some of the popular social sharing apps that have worked wonders for almost any blog include sharethis.com and addthis.com.

Re-share other people’s content

As an add-on to Tip No.3, I’d recommend you to share all the useful content that you come across while surfing different social networking websites. You need to understand the fact that by mentioning and sharing other people’s posts, you’re actually exposing your own profile and allowing people to reach your website or blog. This will not only let you promote your own products or services but will even portray that you’re open for healthy discussions on subjects that fall in your area of interest.