To build a respected brand that has reach, successful companies started inside the organization by empowering employees to be their best online advocates. Team members don't need the social media manager title to be great social spokespeople who share company content, answer products questions, and engage with customers online - they just need to be empowered to do so. If your employees are engaged and informed, they can act as the company's eyes, ears, and voice throughout the internet. Give them the encouragement and tool they need to get the job done, and your branded community will thrive with new advocates.
So how should companies empower their employees to act as social brand ambassadors? This infographic from getsatisfaction team explains:
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| Social branding: An inside job - infographic |
Key takeaways: Developing customers into advocates can mean big results. Remember, engaging 1 Superfan is equal 75 typical fans.