Social Media And Email Marketing: The Shakira And Beyonce Jugalbandi

In this poster, Monks draw an analogy between two sensational singers Beyonce and Shakira with Email Marketing and Social Media. Monks aims to teach their disciples how to blend Email and Social and get the best out of both these channels rather than treating them as competitors. Visual lists down various benefits of these two channels, when to implement email and otherwise, vital stats that makes the case for both email and social. Additionally, it also introduces a new word “Jugalbandi” which means a duet in Indian context. Shakira and Beyonce Jugalbandi come from the album “Beautiful Liar”, the video of which is also attached alongside the infographic.