As vital and massive as they are, your business strategy should not solely depend on Facebook and Twitter.
It's clear whether you are a small firm or large company you should diversify your marketing channels. And for smart diversification, you would like to optimize your targeting efforts.
E.g Savvy content marketers know that serving up "buzzed" news and content to potential customers can improve conversion rates by 50 percent, while for higher click-through rates, Friday and Saturday are the perfect days to send email.
And if you have already an established presence on the big social networks, why not embrace Pinterest, which generates equal (or more) social referral traffic than either Twitter and Facebook.
Check out this infographic created by Oracle Eloqua to make sure your next targeted marketing endeavor reaches its full potential.
photo credit: submityourarticle