We have seen so many brands and businesses that are notoriously lousy at dealing with their customers over social media sites. With a massive increase in "handling customer on social channel", companies need to align more and more resources to tackle the demand.
The infographic below created by Sentiment team proposes 10 lessons that social brands can learn from traditional customer service.
Some key statistics are:
50 percent of customers feel frustrated when having to repeat the same information to multiple customer representatives or across multiple channels.
57 percent of customers cite that a brand's customer service response time should be the same on all weekdays as well as on weekends.
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