Are you leveraging video content as a part of your online marketing strategy?
The content marketing landscape is rapidly growing, and businesses have turned to video content to garner clicks, win traffic, drive sales and build their brand. With each days passing, video content is becoming more and more compelling than ever before. According to a recent study by CMO, Smartphones account for 10 percent of world-wide online video plays, while consumers are 27 times more likely to click through online video ads than standard image banners, plus, 44 percent of email marketers experience increased engagement rates in messages containing an explainer video.
Take a look at the following infographic created by the folks at IDT– to learn more about why the use of video marketing will rise even faster in 2014 and beyond.
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| Video Is the New Face of Content Marketing [Infographic] |
image via: washingtonpost