The future of tech marketing is bright, due in part to the revolutionized technology. The modern inbound marketing model and tools are allowing brands and companies to reach their potential audiences in new and effective ways and giving insights to marketers that previously had been quite impossible to attain.
Here's an infographic designed by New Jersey Institute of Technology, highlighting how use of internet, big data, mobile, social media are influencing the future of digital marketing.
Some key stats from the visual
The widespread adoption of mobile devices and the increasing use is already making and impact on how marketers choose to target those devices. Almost 9 in 10 of the Adult American population has some kind of cell phone, while it's predicted that mobile internet usage is projected to overtake desktop usage by 2014.
Similarly, the soaring popularity of social media and networking sites has already made a significant impact on how marketers attempt to engage consumers. 66 percent of companies report they have a page on a third part social networking site, 45 percent buy social media ads with another 23 percent planning to do so in the next year.
By 2020 the digital universe will have reached 40,000 exabytes and about 33 percent (more than 13,000 exabytes) is estimated to be valuable if analyzed. The value of this data once analyzed is immeasurable but many marketers should be banking on being able to make powerful decision with such detailed data.
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| How technology is Shaping the Future of Marketing - infographic |
The future is in the power of prediction - Developments in mobile technology and data analytics combined with the tailored, personalized marketing strategy will lead to a marketing system that: predicts what consumers want before they want it.
It will be achievable by tailoring and designing experiences that connect the company with like-minded consumers. Once the connection is there, it will be used to deliver an automated system of engagement with personalized interaction, but on a mass scale, to every consumer.
Data analytics will guide the entire process from start to finish and continue to give insights for future developments.