Are you looking for some ways on how to leverage content marketing to promote your products and services?
Regardless of whether you have already developed a well-optimized content strategy or you are planning to use content marketing in your marketing mix, here's a terrific infographic created by smartinsights that proposes 7 steps to success competing with content marketing.
Here's the summary:
Benchmark your current use of content marketing
Fewer than a third of businesses have an optimized or advanced approach to content marketing. Benchmark your current use of content marketing - Start by reviewing your previous efforts.
Develop a content marketing strategy
The majority of business don't have one. Take control of your content marketing with a defined strategy.
Understand customer and brand needs from content
Use the best analysis techniques to find the intersection of business and customer needs.
Make the smart investments in content marketing
Many businesses are investing more in content marketing. Does your level of investment allow you to be competitive?
Select the best mix of resources
Savvy companies use a mix of in-house and agency resource.
Create the most effective content formats
Investigating in content customers value is the key to success.
Use analytics to review ROI and value
Many don't get value from their analytics, the leaders do.
Header photo credit: kiwiheads.com