The CMO's Guide to the 2014 Social Landscape

The folks at AdobeCMO have put together a 2014's social media guide for marketing professionals and CMO, that shows how to learn about the different social media outlets and how to leverage them effectively.

Each social network is evaluated by four key aspects: traffic generation, brand awareness, customer communication and search engine optimization.

An example of Google+:

SEO: In general, links with more +1s appear higher in Google search results than similar engagement (e.g Facebook likes, Twitter's retweets) on other platforms. It's at the top of the heap to date.

Brand awarenes: Google+ not only favors higher search placements for branded web pages, but also the authors of those pages. That measn higher overall exposure and a rich platfrom for sharing multimedia.

Customer Communication: Google+ enables targeted messaging to interest groups through Circles, as well as the ability to communicate broadly to search engine users. Still, research doesn't indicates consumers use the platform for customer service.

Traffic generation: While Google+ generates less referral traffic, its market share is growing among social media platforms. A recent survey showed referral traffic rose 19 percent from Q3 to Q4 in 2013.

While each social media work plan will be customized based on the potential audience, this data visualization gives a comprehensive overview of each social media's effectiveness for marketing campaigns.