Snowden Was A Pretty Big Deal - SXSW 2014 Interactive Social Media Chatter - infographic

The meltwater team analyzed the buzz around South by SouthWest (SXSW) between Feb 26 - March 12 and put together their findings in below infographic.

For those who are not familiar with the SXSW, it is a mixture conferences and festival of music/interactive/film that take place every year in United States.

Here are some trends and social media chatters about SXSW 2014 Interactive:

Grumpy cat has more mentions than any single keynote speakers besides Edward Snowden. Justin Bieber, however, had 400 percent more mentions than Grumpy cat.

National Security Agency whistleblower Edward Snowden topped all subjects during the interactive festival, with over 170,100 mentions. 7 percent of all social buzz was Snowden related, that's 3 times more mentions than parties, 5 times more than food and 9 times more mentions than drinking.