The Essence of Content Marketing - infographic

Irrespective of whether you are focused on search engine or social media marketing, relevant and valuable content needs to be included into your digital marketing campaign.

You may ask why? Because, content marketing is having a huge impact on how audiences perceive and interact with brands.

Study shows companies who share more content on their blogs get 55 percent more website visits, while 72 percent buyers report white papers to be useful in their purchasing decision process.

So what types of content can bolster your content marketing efforts? Get the answer in this infographic which comes courtesy of Alex Miser.