With social media and search working as the gateway to influence on today's modern consumer, engaging content is imperative to boost a brand's exposure and organic search relevancy.
Whether you have a new campaign to launch, and upcoming event, or you need enterprise-level assistance, the following infographic which comes courtesy of gageunderground can guide you through and help you make a difference on any scale.
Some key highlight:
Know yourself: Clearly understand and define your content strategy objectives.
Know your users: Clearly define end-users, their goals, behaviors and desires.
Know your content - Know what you have and what you need in context of business and user goals.
Set your plan: Strategize by audience, channel, location and you users' position in the customer experience journey.
Execute your strategy: Understand that you are engaging users for the long-term. Be willing to commit.
Know yourself: Clearly understand and define your content strategy objectives.
Know your users: Clearly define end-users, their goals, behaviors and desires.
Know your content - Know what you have and what you need in context of business and user goals.
Set your plan: Strategize by audience, channel, location and you users' position in the customer experience journey.
Execute your strategy: Understand that you are engaging users for the long-term. Be willing to commit.
