Kenshoo, released their quarterly global search and social advertising trends report in an infographic form to give marketers an idea whether search or social advertising is the best route to go.
The study found that search and social spend and advertiser revenue metrics showed strong year-over-year, but displayed typical effects of seasonality from a quarter-over-quarter perspective.
Search still represents the majority of digital marketing investment, but social is growing faster on a sequential and annual basis.
Both search and social deliver positive return-on-investment with revenue growing faster than spend across each channel.
Learn more about the trends in social and search advertising in this visual:
