The Four-Step Game Plan to Combat Facebook’s Declining Organic Reach - infographic

Social media managers and marketing agencies got some rough news earlier this year when changes to Facebook’s algorithm dramatically reduced the organic reach of brands’ Facebook pages. While this reduced reach is already yesterday’s news, how to overcome this sudden shrinking of a company’s social media presence is not. Brands are struggling to figure out how to continue to connect and engage social media users in an era where their messages don’t automatically appear in thousands or millions of Facebook fans’ news feeds.
Offerpop, a worldwide marketing software company, has released this infographic as a guide to companies searching for the answers to Facebook’s declining reach that has dipped to as low as 2 percent for large brands. Here in four easy steps is a game plan to reclaim the engagement levels that some brands have lost as Facebook changes.