How do you figure out the exact return-on-investment of your content?
Content marketing is a discipline where art meets science and reporting is a lot like telling a story about your success as a marketer. In order to make it accurate, it's imperative that you develop a solid measurement strategy to identify which tactics are working and demonstrate bottom-line results for your brand.
Whether your goal is to generate sales, grow subscribers or simply increase brand exposure, the following infographic from uberflip will help you figure out how to prove your content marketing ROI.
