When TV marketing was king, advertising was a best-guess practice. Now, thanks to robust data-collection capabilities and direct lines of communication with customers, knowing your audience is a simple matter of asking.
The below infographic called "Target Acquired: The Science of Building Buyer Personas" from singlegrain explains how to turn that raw digital data into valuable insight that will inform your efforts and improve your operations.
Target marketing has its own metrics, but going the extra mile and building researched profiles that highlights the lifestyles and behaviors of your loyal customers will guide countless efforts.