In today's digital age, you don't have to be a publisher to find value in quality content. More companies and advertisers are attempting to reach readers on a deeper level rather than making ads that run alongside other people's content.
And since consumers spend at least 50 percent of their time online engaging with custom content, that is more important now than ever.
This infographic from LinkSmart takes a closer look at the current state of content marketing in 2014.
2 hot content marketing trends to use in 2014:
Create a case study: Set yourself up as an authority in your field and create content that will get you plenty of social media shares and backlinks.
Focus on the Consumer: Instead of producing content about your industry, give them content that will enrich their lives and fulfill their need. Think: how To's and life hacks.
2 hot content marketing trends to use in 2014:
Create a case study: Set yourself up as an authority in your field and create content that will get you plenty of social media shares and backlinks.
Focus on the Consumer: Instead of producing content about your industry, give them content that will enrich their lives and fulfill their need. Think: how To's and life hacks.
