Are you running a small business and need help getting to grips with social media?
Social media offers so many benefits and opportunities for companies with limited resources, but it can be an overwhelming thought if you are unfamiliar with these tool.
"From Twitter and Facebook to LinkedIn and Pinterest, we are spoilt for choice, but challenges can also arise from using these online platforms which a company may not have anticipated."
This infographic from insuranceoctopus explaining how to concentrate on the right social media platforms and manage the effectiveness of your campaigns.
Some key takeaways:
Focus on the "big four": Twitter, Facebook, Google+ and LinkedIn.
Consider these three things about your target marketer: Age, Gender and Interests.
Establish your identity and tone of voice depending on company values.
Be consistent, push out a mixture of your own content but also related industry links.
Build up relationships and listen to your followers.
Top image credit: uberflip.