Lights, Camera, Call-To-Action: Why People Click and Convert - infographic

"The role of call-to-actions (CTAs), much like celebrities on a red carpets is, of course, to look good, but also to lead audiences to a determined goal (for example, watch a movie, buy a product). Although there are no hard-and-fast rules on how they should be, brands must ensure that users reach those goals and turn into customers."

What makes them work? What are their most important traits? Where can yo find  inspiration? Here's an infographic from Uberflip that looks at 6 of the most eye-catching CTAs out there.