16 Things You Should Do On Social Media To Stand Out

Focus on the people, not on the money. Adopt your practices as needed, don't try to find the answers in a book. Keep doing experiments, don't shy away from new tactics. Use people's real names whenever possible, don't give generic or apathetic responses. Answers every question posted, Tweeted or messaged to you, don't ignore audience inquiries. Build an audience using a combo of social networking sites, website, blog and face-to-face interactions, don't depend solely on paid advertising to build an audience. Aim for ongoing engagement with your audience, don't turn down opportunities to continue engaging. Participate in conversation and social activities among many individuals, don't be afraid to connect with people who have different opinions. Talk about the passions of your audience, don't only talk about your products. Publish content that encourages sharing, don't publish pixelated images. Connect your social strategy to organizational objectives, don't participate in social media without identifying goals. Gain audience insights from analytics that span a period of time and tell a story, don't jump to conclusions based on snapshot data. Build your reputation, don't solely focus on rankings. Seek loyalty, don't seek to become a celebrity. Use platforms that support your marketing goals, don't try to be on EVERY social media platform that exists.