There’s a lot of guessing and speculating that goes on when we talk about SEO and search rankings. 10 different SEO experts might tell you 10 different things. How then, would you go about deciding who to listen to and to distinguish fact from fiction? Essentially, when discussing website rankings with an SEO person, always keep in mind that there are over 200 ranking factors out there. So, if you talk to 10 different people, you might get very different perspectives. Yet, it is highly possible that all 10 are right; it’s just that they’re giving you different pieces of the whole puzzle. Without having a full grasp of the mechanics on how SEO works, the bits and pieces of information could easily branch away from the fact when retold several times, creating some of the so-called SEO Myths.