You've turned your company’s resources upside down just to accumulate a lump sum of cash to start your content marketing campaign. After you've started the marketing process, you eagerly wait and think about the kind of results you’ll get. Is it (1) gazillions of traffic, (2) hundreds of comments and shares from your readers, or (3) hundreds of customers wanting to order your product.
To you amazement, the only thing that you got at the end of your campaign was a big fat n-o-t-h-i-n-g!
It sure is frustrating. Considering how you've already spent thousands of dollars for your content marketing campaign, you end up with very little to no results at all. But you have to admit, this isn’t a new story for internet marketers. There will always be situations where your campaigns will yield very little no no results.
It’s in these situations where you then ask yourself, “Where did we go wrong?” or perhaps, “Is there a content marketing campaign that I can use that’s comparatively affordable but just as effective?”.
The short answer to you last question - Yes. Google+.
Why Google+ you might ask? Let me give you two reasons.
There are about 300 million active users on Google Plus monthly.
The number of unique mobile views that Google plus have each month averages to about 20 million.
More than the statistics that we’ve shared above, the reason why using Google+ is so effective is it’s user interface. It’s as if Google has purposefully made GooglePlus the ultimate marketing tool with the tricks that they’ve made inherent to the social platform.
What tricks am I talking about, you might ask? Read on…