Your landing page is where your customer should end up after following an email link, online advert, promotional link URL or a search result link. It's your first chance to convince and motivate users into following the purchasing process.
Avoid The Following
- Using the homepage as the landing page.
- poorly written, spammy headlines.
- Cheap and tacky looking graphics.
- No 'call to actions' on the landing page
Things You Should DO
Always make sure that you test out elements on your landing page.- Not having a proper testing plan.
- Failing to set up success criteria.
- Attempting too many tests at once.
- Failing to consistently monitor testing results.
- Taking sides with an opinion.
- Plan thoroughly.
- Identify elements to test.
- Identify target conversion rates.
- Follow traffic.
- Try A/B split or multi variate testing.
- Create test variable.
Things You Should Avoid
Identify What testing Method To use
Multivariate Testing. Test specific elements within a single page. Great for high volume traffic sites.A/B Split Testing
Compare two separate sites equally by separating traffic.Friendly forms
The way your form is structured can make a huge impact on the conversion rate. Only request relevant information, minimizing the fields will boost completion.