This infographic from our friends at kapost and Salesforce sheds some light on how to win the content marketing game.
Key Highlights:
The first step in the content marketing game is to choose your mission. What objectives matter to your organization.
Then create personas for your target audience, and identify common, interests, needs, and questions at each stage of their purchase journey.
Test different channels, and focus on the ones that reach and convert your target audience.
