Social media analytics can't exactly tell you who your customers are, how to be a customer-centric company, and how to engage customers.
Brands on social media don't know it yet, but there is a gaping hole in the big data they are using to analyze customer behavior. The team at Vision critical identified five significant blind spots in social media analytics.
Take a look at this infographic and see what social media analytics can't tell you about your customers.
Brands on social media don't know it yet, but there is a gaping hole in the big data they are using to analyze customer behavior. The team at Vision critical identified five significant blind spots in social media analytics.
Take a look at this infographic and see what social media analytics can't tell you about your customers.