Take a look at
MediaVision’s ‘Evolution of Social’ Infographic, detailing the changes and milestones in the social media industry over the past decade. From personal MySpace profiles to the latest holiday Instagram snaps, these social innovations have revolutionized the way we communicate with one another. However, these social media developments have also impacted the way brands interact with their audience, and transformed the marketing landscape. From building an online community of fans, to reactive customer service – an angry brand tweet is almost guaranteed to get a swift response - social media has become an invaluable tool in a brand’s marketing arsenal. Other benefits include boosting sales, sharing viral content, targeting specific demographics and connecting with influencers. Social media can do wonders for brand awareness, if used appropriately. It remains to be seen what exciting new platforms and developments occur in the social media sphere for 2015, and how these will further transform online branding efforts.
