Typography is a commonly forgotten and overlooked aspect of your website. After all, people are coming to your page for your content right? However, did you know most people will judge if the content on your page is worthy of their consumption even before beginning to read it? That’s right judging the book by it’s cover and typography is one of the largest judgement factors. It’s a subconscious type of judging, we all do it without even realizing it. The typography is hence, the first impression your critical viewers are getting of you and your page. In order to improve your first impression and gain more conversions you’ve got a lot to learn about typography.
Not to mention, typography was actually one of the largest trends for visual design on websites in 2014. People are beginning to catch on the significant effects typography has on increasing the usability of your website therefore improving your user’s experience and significant driving up your numbers of conversions.