2014 brought many changes to the advertising space. And it' no secrete that 2015 will be a big year for digital advertising. The following infographic, from Viralgains, illustrates what trends and advances are on the horizon for the industry.
2 Key Takeaways:
Mobile and video will become the primary way we consume media worldwide:
Despite the small screen, mobile will be the primary platform where digital videos are consumed. The ease of consuming video on mobile has allowed for unprecedented growth and scale - especially for brands who take advantage of this opportunity.
Connecting the dots of a consumer's journey across digital touch points will no longer be a problem:
Every year, more and more data is being collected that provide advertisers with a wealth of information about their audience. This helps marketers target a very niche audience with relevant ads based on preference and location.