It's time to take a pulse on what's ahead for retail in the new year. Here's are four components that experts think will be integral to any healthy retail marketing strategy in 2015.
Mobile:
Optimize your website and email layouts for ease of viewing on mobile screen. Consider investing in a mobile app designed to drive sales.
Content:
Use your blog to publish articles on industry trends that tie in with products you want to feature. use Google Analytics to measure the success of your content and adjust your strategy accordingly.
Check out this infographic for rest of the tips. Courtesy of: RapidAdvance.