Pinterest isn't a brand new social network. It's been driving some really impressive web traffic recently, but many marketers are still in the dark as to its potential for branding. Pinterest is a unique social network that goes by its own rules of engagement and user dynamics. Brands risk damaging their reputation through a misguided use of Pinterest. Here are five most persistent marketing misconceptions about this increasingly popular social network.
Pinterest isn't a brand new social network. It's been driving some really impressive web traffic recently, but many marketers are still in the dark as to its potential for branding. Pinterest is a unique social network that goes by its own rules of engagement and user dynamics. Brands risk damaging their reputation through a misguided use of Pinterest. Here are five most persistent marketing misconceptions about this increasingly popular social network.