The main reason people fail at social media is they misunderstand how to communicate over a medium that’s meant for human interaction. Instead of engaging with a community of people, many marketers will push content out for potential customers and fail to see the social network as an opportunity for pull marketing. The more you can view people out in the world as separate individuals with different personalities, rather than grouping everyone together as a singular audience, the easier it will be to think of creative ways to generate organic shareable content on your social media sites.
Read on and learn how to create more shareable content for your brand.