Despite mobile devices being a ubiquitous feature in the lives of the majority of consumers, marketing optimised for mobile phones is still given comparatively short shrift compared to other more established marketing vectors.
The ascendancy of mobile devices, primarily smart phones and tablets, is hard to deny: the number of UK mobile subscriptions at the end of 2013 was 83.1 million, against a population at the time of around 64 million! This means that many people in the population have at least one mobile subscription; providing an incredibly wide recipient base for mobile marketing efforts.
But the wide number of potential recipients isn’t the sole reason to make more room for mobile in your marketing strategies; there are a number of factors that now make mobile marketing an essential weapon in your overall marketing arsenal. In this article, we’ll take you through some of the most convincing reasons to be giving mobile more attention in your marketing strategy.