Whether you’re a Twitter newbie or a seasoned LinkedIn pro, at some point in your social media career, your boss will want to see data-driven results. As more and more companies are looking to quantify their marketing efforts, it’s important to show that your social media engagement is more than just a popular post on your Facebook page or a video that got a lot of views.
You may think that the only way to capture leads on social media is by advertising. While Facebook, Twitter, and LinkedIn all offer highly-targeted ad platforms, there are some simple tactics you can try today without spending a dime.
Here are 4 easy ways to start turning your social strategy into a lead-generation machine: