If you own a small business or startup, the leads for your first projects have probably come through word of mouth or personal contacts. These early jobs can do wonders to get your company off the ground, but if you don’t formulate a marketing plan, you may soon find that your pool of potential clients is dwindling. Luckily, social media enables anyone to become a publisher and distributor of content.
One of the most effective ways to market your business is to capture client testimonials, states an infographic by WebDAM. It explains that customer testimonials have the highest effectiveness rating for content marketing at 89 percent. Here's a brief outline on how you can get started using testimonials and social media to help build your brand.