Mobile marketing spending will pass $100 billion in 2016 to account for over half of all digital advertising, predicts eMarketer. By 2019, this figure is projected to nearly double to over $195 billion. Mobile device use in the United States and China is driving this growth, with the global smartphone population set to reach 2 billion smartphone users next year, while tablet users will pass 1 billion this year.
The growing demand is changing and reshaping everything from how websites are designed to how payments are processed. To run an effective promotional campaign in today's economy, it's imperative to keep up to date with the latest trends in mobile marketing, such as the following: