A high converting website is extremely important as it enables you, as the webmaster, to get the most out of all the users arriving at your website.
Below are some tried and tested design improvements that will help your website convert better. These four changes are one of, extremely quick and easy to implement and will require zero or minimal input from a developer. With the time taken to execute and the long term benefits they will reap, it makes these small changes a no-brainer.
To help put it into perspective, if we assume your website receives 1,000 visitors each month and has a conversion rate of 1%, by increasing the conversion rate by just 1%, it will double the number of conversions, bringing you 10 additional conversions each month. Over the course of one year it will amount to 120 additional conversions.