![image: The Social Side Of Holiday Shopping [infographic]](http://1.bp.blogspot.com/-u-bibrSVURw/UhYBxnyviNI/AAAAAAAAFQM/K571CVLjn44/s1600/The-Social-Side-of-holiday-shopping.PNG "The Social Side Of Holiday Shopping [infographic]")
How Peer influence and Social media are changing the way we discover and shop for holiday gifts. Crowdtap used its collaborative social marketing platform to poll - 1400 men and women to find out what influences their holiday purchase decisions.
This infographic reveal that more than 64 percent people use social platform to shop a perfect gift for them. Moreover Facebook is the leading social channel with 39.3 percent for influencing gift purchase. See infographic for more:
![The Social Side Of Holiday Shopping [infographic]](http://rack.3.mshcdn.com/media/ZgkyMDEzLzA4LzIwL2E1L0NUX2ZpbmFsX2luLmMyZDgxLmpwZwpwCXRodW1iCTEyMDB4OTYwMD4/ed89eb4d/5fa/CT_final_infographic-copy.jpg "The Social Side Of Holiday Shopping [infographic]")
Image source: Mashable.com/social-media-shopping