Social networking is growing rapidly and for the benefit of all digital marketers, you need to take advantage of this opportunity as almost everyone has a Facebook account and access it everyday. Businesses are already making use of this platform, they know they can find their targeted customers there easily. One of the popular online social network is Facebook having more than 1.11 billion users worldwide with 1st rank on Alexa and this is the main reason why Facebook is first option for growing your online business. In this post you will learn how you can promote your product or/and increase traffic to your website using Facebook.
Create a Group on Facebook:
Creating a group or joining existing one can improve your business with relevant traffic to your website. While creating group name it same as your business name and set privacy settings to open group, so that everyone can join your group otherwise you can make it closed. After creating group discuss about your products and services here. But don't just post about your business all the day, try to post some random tips or perhaps memes along with your business stuff. It will keep users interest in your group and coming back to the page for more.Create a FanPage:
To promote your business on Facebook, creating a fan page is a good and effective way. But you have to spend time on it to keep driving traffic to it, also if you are very busy, you can hire virtual assistance to keep the fan-page active. For creating a fan page choose a nice name and if you've a website name then write a little description about your website and business. Put your contact details like business phone number, email id and a link to your website on the description page. After creating your FanPage keep posting about your latest posts, products and content, with a link back to your website.Like others page of your interest:
Possibly there could be many competitors on the internet who are also trying to either make a similar product or they have the same website promoting the same services. So you need to make a social media strategy to compete with them by Liking others fan-page on Facebook so that you can know what they are planning and their tips to improve their business. It will give you an idea to boost your business online. Share your own business tips and ideas related to your product on others fan page by commenting on related conversations.Keep up-to-date:
Whether it is fan page or group just keep updating users to inform them about your industry's latest services, policies and other important news. Updated pages encourage more people to like and share. Whenever a fan comments on your post then always reply to them. If you can, start a weekly contest to attract more people to participate in. By using these activities you can make a better online presence for your business.Share with your Facebook friends:
Share your page on your other social media platforms (like Twitter, Google+, LinkedIn). Send your links to your friends and family members, ask them to share it further to their friends. To get more fans on your fan page you can add Facebook gadget to your business website. To add this gadget you can get the code from Facebook Developers. You can also increase the likes on your Page by advertising on Facebook. By doing this, you will get Real People liking your page. Do not buy Fake Likes, keep your page real by engaging with your followers.Conclusion:
Promoting a product or business on Social Networking Sites may take time to show the results. Facebook is also a competitive place to promote any business. So be patient and don't be disappointed if you don't get the return on investment when starting out.
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20 essential tips for facebook business page
Make your site social media friendly.
infographic:10 tips to make the most out of your Facebook business page.
Infographic by: home.bt.com
image credit: Thenextweb.com/facebooks
Face value: Promoting your brand with Facebook: infographic