With each passing year, marketing trends shift and change to account for changes in Google’s search algorithm and the latest in social media. However, 2016 introduced even larger changes, such as augmented reality and the rising popularity of messenger apps.
Even if you’ve managed to find ways to take advantage of these new technologies, 2017 is right around the corner with even more changes on the horizon. If you want to stay ahead of the game, you’ll need to look at emerging trends and how you can use them to further your marketing campaign. The sooner you can navigate your way around a new platform, the more of a head start you’ll have on your competitors. In today’s world, it doesn’t matter if you’re a rookie or expert, those who manage to use these trends to their advantage can elevate themselves to market leaders. These six trends can keep you ahead of your competitors and meet your customers’ needs.