Video marketing used to cost a lot of money for what was typically a very limited result. Yet, these days, thanks mostly to YouTube and partially to Google, video marketing has a measurable return on investment. Even rank amateur videographers can pull in a comparatively and relatively sizable crowd.
Technology and globalization has led to a situation where viewers are able to stream high-definition videos directly to whichever device they happen to have on them without a lag, without freezing, compatibility issues, stalling, rights issues, errors and poor quality loading.
Even Facebook Live streaming may be viewed on any commercially available Smartphone, and if you add that to the many people that have a Facebook account, the many people that use Facebook daily, and the many people that have Facebook apps, you can see how powerful Facebook live streaming has the potential to be.