Social media is not only about creating the buzz for your brand, but also play an important role in ranking of a page. According to a survey by Moz on search engine ranking factors, social metrics contribute to 3.98/10 influence on a page ranking.
Many agencies have a close integration of search engine optimization and social media. In the below chart, it shows the integration social media in various agencies SEO strategy.
Image source: Quicksprout.
Learning the SEO guidelines that can improve your social media marketing is so crucial for any social campaign. So, if you are a social media manager you might want to learn some essential SEO techniques that will improve your marketing campaigns.