Marketers divide content into two types: seasonal and evergreen.
Seasonal content is a type of content that loses relevance over time. It's based on a trending subject and can draw in plenty of traffic over a short period of time. The main drawback of seasonal content is that audiences lose interest in the subject shortly.
Evergreen content, on the other hand, remains always relevant. It explores a topic that doesn't date this quickly, or at all. It delivers a constant growth of traffic and social media shareability over a long period of time.
Evergreen content brings an incredible ROI and its timelessness is key to building a brand image that implies professionalism and trust.
If you'd like to boost your content marketing strategy, bet on evergreen content.
Here are 7 examples of evergreen content to help you make the most out of this content type for your brand, bringing in plenty of customers to your offer.