There are hundreds of reasons to start blogging for your business. If you already have a blog, then there are as many reasons to try and improve. Not only does blogging regularly result in an up to date online presence, with multiple posts featuring your key words and improving your SEO rankings, but it also provides you with better visibility on multiple platforms. Each post you share provides a unique and personal insight into your services or products, and frequent blogging can make sure your product is fully understood. Blog posts can also be shared across social media platforms, which is a great low cost marketing tool. For your posts to be effective though, they need to be high quality and frequent. The following tips can help you see a massive increase in the efficacy of your business blogging.