2017 is the year of digital marketing.
Digital marketing is expected to further expand in the years to come. This is attributed to the continuous growth of social media users worldwide. A recent Statista report suggests that the number of social network users will rise from 1.91 billion in 2014 to 2.67 billion in 2018. “Social networking is one of the most popular online activities with high user engagement rates and expanding mobile possibilities,” according to Statista. With nearly a third of the global population connected to social media sites, it’s imperative for brands and businesses to master digital marketing.
How can your business cope up with the cutthroat competition for consumers’ attention? You’d need to explore content marketing trends. Content marketing, in simple terms, is a method of promoting products and services through relevant and useful content. Here’s a summary of six of the most important content marketing and social media trends for 2017.