Hear the beats? Can you identify the song? Maybe even sing along!
In a way, animated GIFs are the opposite of radio. Radio gave you the sound and you had to imagine the visuals; GIFs make you imagine the audio given only the visuals.
Visual media has taken over as the primarily consumed web content in the past few years. With improving internet speeds and connectivity, people prefer to watch a clip or scroll through an infographic rather than to read a 1800-word article covering the same topic.
These stats published by Hubspot make a far better point about the importance of visual content in drawing customer attention. Now that we have established visual appeal as the key to modern marketing, let’s have a look into what exactly falls within the sphere of content that could use some flair.