Social media is becoming powerful day by day. The Year 2016 was no exception and social media remained the most influential medium to amplify your message rather than media or PR. Not only businesses saw their growth in using social media but politicians also used it as their spokesperson. Social media proved its might when it was considered biggest catalyst behind Britain's Brexit referendum and U.S. president elections.
All the social media platforms Facebook, Twitter, Instagram, LinkedIn, Snapchat etc. saw a major boost in their numbers of users. Facebook started streaming live videos through Live Video, Instagram was rigorously posting Snapchat's funny videos and there was practically a war between these platforms to bring you latest information about business, entertainment, politics, technology, and sports. Overall, now an average user is spending almost two hours of his day time on any social media platform which is approximately 10 percent of a single day.
2017 also looks forward in the fight of social media and there will be some trends which we could see in coming days.