It wasn’t long ago when critics left and right said that content marketing is dead. Under the shadow of that statement, businesses still plowed through, churning out posts with greater risks—and returns.
Soon enough, the notion was overturned, and content marketing became one of the most effective ways of generating traffic and leads. According to a survey done by the Content Marketing Institute in 2015, 86 percent of business-to-business (B2B) marketers and 77 percent of business-to-customer (B2C) marketers interviewed utilize content marketing.
Using this style of marketing is basically a must for you to have another foothold into the ever-competitive world of business. Which is why you need to stay on top of trends that can and will affect your business, especially your marketing strategies. Here are five that will get you thinking.